Event Info

Using Intellectual Property in Forming Strategic Global Alliances

Intellectual Property (IP) has emerged as a critical business asset. Consequently, monetization, deal-making, financings and other forms of IP value creation are on the rise. From raising capital to business growth to M&A and exit strategies, IP can be a driver in forming alliances and increasing value for companies, investors and shareholders. The Global Outsourcing Association for Lawyers (GOAL) invites you to join in-house and outside IP counsel, law firm partners, outsourcing professionals, and government representatives to discuss and share new tactics for using IP assets in forming strategic global alliances.

PROMINENT SPEAKERS

Deepa Tharmaraj

Deepa Tharmaraj

Senior Counsel/Legal Director Dell FZ-LLC, Dubai, UAE

Tarek Nakkach

Tarek Nakkach

Legal Counsel Hewlett-Packard Middle East, Dubai, UAE

Burcak Unsal

Burcak Unsal

Partner Ünsal Gündüz Attorneys at Law, Turkey

Roouchak Kumar Saxena

Roouchak Kumar Saxena

Legal Counsel Canon Middle East

Hyunjong Jason Kim

Hyunjong Jason Kim

Regional General Counsel LG Electronics, United Arab Emirates

John Santeler

John Santeler

Lead Counsel Motorola Solutions, UAE

Mohamed EL Mekawe

Mohamed EL Mekawe

Counsel - Head of Legal Ajlan & Bros Holding Co., Dubai, UAE

Khalil Ibrahim

Khalil Ibrahim

Legal Counsel JCDecaux, Dubai, UAE

Agenda 1

DAY 1 – 2 Sep 2014 – IP and Going Global

 

08:30 – 09:30 AM Registration and Informal Networking
09:30 – 09:45 AM Opening Remarks; Official Introductions of Global Delegates

  • Official introductions of global delegates
  • About the conference speakers
  • Official introductions among buyers, vendors, and other delegates
  • How to build synergies and leverage conference services most effectively
09.45 – 10:45 AM Panel Discussion
Creating IP Value Beyond Patents

 

  • Don’t have patents? Don’t worry! This workshop will address other types of IP that offer significant monetization and value creation opportunities such as content, trade secrets, and trademarks. Learn from leading IP experts on developing, protecting and monetizing key IP assets. Key takeaways include:
    • Choosing the right brand for a new product
    • Managing a trademark portfolio
    • Managing confidential information to avoid unintentional loss of IP rights
    • Protecting domains and online brand identity
    • Identifying and valuing the key technologies, designs and processes that differentiate you
    • Engaging in a systematic approach to enhance your competitive advantage

10:45 – 11:15 AMNetworking Tea and Informal Networking with Exhibitors
11:15 – 12:00 PMPanel Discussion
Patent Considerations in Cross-Border M&A Transactions

 

In today’s global economic climate, companies need to be aware of the key IP issues that arise in M&A. Problems with a patent portfolio discovered during IP due diligence can lead to price adjustments, changes to the deal structure, or, in extreme cases, termination of a transaction. There are important areas of focus that companies should address to position themselves for M&A success, including IP audits, determining ownership, foreign applications, and more.

Topics to be Covered:

  • Cross border M&A
  • Managing IP
  • Strategies
  • Challenges
  • Current scenario
  • Case examples
  • LPO Support for M&A

12:00 – 12:45 PMPanel Discussion
General Counsel Roundtable: The View from the Top

 

Hear from General Counsel of global companies on how they are preparing for and dealing with new patent regimes and IP issues around the world from the US to China

Topics to be Covered:

  • IP issues around the world
  • The importance of IP Audits
  • Trademark, Patents and Copyright
  • IP and the Art of Successful Deal-Making
  • New developments
  • Creating wealth
  • Corporate policies

12:45 – 01:45 PMNetworking Luncheon and Informal Networking with Exhibitors
01:45 – 02:30 PMPanel Discussion
IP Litigation around the World – Strategies to Manage Costs

  • Trends and strategies
  • Staffing
  • Technology
  • Cost management tools
  • Role of outsourcing
  • Support services
  • Role of law firms in managing multi-jurisdictional litigation

02:30 – 03:15 PMPanel Discussion
Trademark and Copyright: National & International Developments

 

In today’s global marketplace, a trademark strategy can create business value. Learn how engaging an outsourced provider specializing in trademarks can success.

Topics to be Covered:

  • Trademark portfolio management
  • Copyright strategies
  • Infringements
  • Litigation
  • Global scale – UK and overseas perspective
  • Creative business value
  • Outsourcing strategies

03:15 – 03:30 PMNetworking Tea Break and Informal Networking with Exhibitors03:30 – 04:15 PMPanel Discussion
IP Value Creation in a Global Market

 

Global companies can strategically use intellectual property to secure greater operational flexibility, drive revenues, enhance bottom-line returns, increase shareholder value and provide leverage in the financial markets.

Topics to be Covered:

  • Defining “Value” in IP Services
  • Ways to Measure the Value
  • IP Portfolio Management
  • Global Markets
  • Wealth Creation Strategies
  • Role of Patents, Trademarks and Copyrights

04:15 – 05:00 PMPanel Discussion
Governance, Compliance, Ethical and Legislative Issues in the Global Legal/IP Industry

 

  • Governance and Compliances
  • Ethical practices
  • Supervision
  • Government and regulatory norms
  • Unauthorized practice of law
  • Legislative issues in legal outsourcing world
  • Bar association opinion

05:00 PMDay One Closing Remarks

 

Agenda 2

DAY 2 – 3 Sep 2014 – Successful IP Portfolio Management and Monetization

09:00 – 09:30 AM Registration; Informal Networking with Exhibitors
09:30 – 10:30 AM Panel Discussion
Effective IP Portfolio Management Through Outsourcing Strategies

Large law firms and legal departments outsource much of their patent prosecution processes already, including prior art searches, patent illustrations, patent proofreading, patent drafting, and patent docketing support. The outsourcing of patent services is high-value work for LPOs, and the recent changes to the US and EU patent systems have the potential to generate an increased volume and scope of work for IP outsourcers. Session leaders will discuss legal, IT and business process outsourcing strategies and how they can be incorporated as part of your overall IP program.Topics to be Covered:

  • IP Outsourcing
  • Trends and Challenges
  • Management Strategies
  • High value work
  • Legal, IT, IP and Outsourcing Plans
  • Integration
10.30 – 11:00 AM Networking Tea and Informal Networking with Exhibitors
11:00 – 11:45 AM Panel Discussion
Information Technology, Cloud Computing and Global IP Industry

The IP industry is embracing technological innovations as a way to remain competitive by working more efficiently, effectively, and accurately. Learn why law firms and corporate legal departments are evaluating their IT infrastructure and looking to new options – such as cloud-based processes, and legal software applications and LPO models- to leverage technology to its fullest potential.Topics to be Covered:

  • Ways to Increase Attorney Productivity
  • Effective Management of Information Technology
  • Leveraging Technology for Results
  • Roadmap to Successful Implementation
  • Proven Relationship between IT and IP Services
  • Focus Areas where IT can Play Significant Role
  • Integral Part to Build Trust
  • Is Cloud Driving the Security of Online Information
  • Overseas Data Management through IT and/or Cloud Computing
11:45 – 12:30 PM Panel Discussion
Understanding the Legal Issues That Affect Patent License Agreements

This session offers an overview of the legal issues surrounding licensing as well as the typical provisions used in patent and knowhow licenses. Panelists will provide valuable insights into the legal and business aspects of patent contracts, analysis of significant legal issues affecting agreements, and discussion of foreign agreements and their unique considerations.Topics to be Covered:

  • Contracts and Agreements in IP Services Area
  • IP Laws in Different Jurisdictions
  • Global Scale
  • Legal and Commercial Issues
  • Threats and Challenges
  • Litigation Risks
  • Solutions
12:30 – 01:15 PM Panel Discussion
Risks, Security and Confidentiality Issues in Dealing with Overseas Service Providers

  • Sourcing legal services raises specific questions about compliance, risks, security and confidentiality. Gain a better understanding of these considerations and learn how to manage:
    • Data Protection Laws
    • Privacy of Data Shared with External Service Providers
    • Overseas Data Flow
    • Banking & Financial Tarnsactions
    • Challenges in Vendor Relationships
    • Training the Manpower
    • Security and Business Continuity
    • Governance Models
    • Managing Disputes before the Dispute Arises
01:15 – 02:15 PM Networking Luncheon and Informal Networking with Exhibitors
02:15 – 03:00 PM Panel Discussion
The A-Z of Negotiating, Enacting and Managing Relationships – Law Firms and In-house Lawyer Perspective

  • Establishing your needs
  • Law firms vs LPO
  • How to begin with outsourcing
  • Due diligence process
  • Visiting service provider offices
  • Getting the right people on board
  • Pricing and negotiations
  • Signing contracts
03:00 PM Day Two Closing Remarks
03:00 – 04:30 PM Networking Tea Break and Informal Networking with Exhibitors

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