Event Info

How to Use Intellectual Property Rights to Expand and Protect Your Business Abroad

Understanding your intellectual property (IP) rights is critical to protecting and commercializing your innovation. As global trade becomes a significant factor in business growth and expansion, companies must learn how to export their products to foreign markets. A thorough appreciation of the IP landscape in each target market is essential to strategically place your product or technology in the best position for success. The Global Outsourcing Association for Lawyers (GOAL) invites you to join in-house lawyers and legal departments, compliance officers, law firm partners, outsourcing professionals, and government representatives to discuss many of the common misunderstandings and mistakes that businesses make in attempting to protect and enforce their IP rights both domestically and internationally.


Taryn Simpson

Taryn Simpson

Legal Counsel Barclays Africa Group Limited, SA

Bertrandt Delport

Bertrandt Delport

Regional Legal Counsel Aviat Networks, SA

Abiola O. Laseinde

Abiola O. Laseinde

Legal Counsel Cadbury Nigeria Plc, SA

Dominique Mulder

Dominique Mulder

Group Legal Counsel Origin Systems, SA

Akatu Ochai

Akatu Ochai

Head, Legal & Regulatory Monitoring Division, South West Unit Keystone Bank Limited

Joseph Ilunga

Joseph Ilunga

Chief Legal Officer-North & Copperbelt ZESCO, Zambia

Chiga Erege

Chiga Erege

Area Support Counsel West Africa Area British American Tobacco, Nigeria

Andrè J Maré

Andrè J Maré

Intellectual Property Manager Aspen Pharmacare Holdings Limited, SA

Agenda 1


DAY 1 – 17 Sep 2014 – Maximizing IP Assets to Achieve Global Reach

  • 08:30 – 09:30 AM

    Registration; Informal Networking with Exhibitors

  • 09:30 – 09:45 AM

    Opening Remarks; Official Introductions of Global Delegates

    • Official introductions of global delegates
    • About the conference speakers
    • Official introductions among buyers, vendors, and other delegates
    • How to build synergies and leverage conference services most effectively
  • 09:45 – 10:45 AM

    Panel Discussion
    IP Due Diligence Master Class

    Whether you are a company conducting diligence or a target being examined, you need to ensure the value of the IP with a thorough and effective IP due diligence review. If the due diligence is not properly conducted, there could be loss of reputation, loss of profits, or worse. This workshop will provide the most current information about a never-changing patent landscape, and will show you how to incorporate these changes into your diligence review to accurately analyze the value of the IP. You will gain insights on how to:

    • Prepare for your due diligence project
    • Identify when a due diligence project is desirable and how to determine what its scope should be
    • Evaluate the patent portfolio to ensure as much transparency as possible
    • Minimize risks
    • Communicate due diligence results effectively while protecting confidential and privileged information
  • 10:45 – 11:15 AM

    Networking Tea and Informal Networking with Exhibitors

  • 11:15 – 12:00 PM

    Panel Discussion
    Governance, Compliance, Ethical and Legislative Issues in the Global Legal/IP Industry

    • Governance and Compliances
    • Ethical practices
    • Supervision
    • Government and regulatory norms
    • Unauthorized practice of law
    • Legislative issues in legal outsourcing world
    • Bar association opinion
  • 12:00 – 12:45 PM

    Panel Discussion
    Building a Strong IP Support Department – General Counsel Perspective

    Attend this session and hear from General Counsel on proven strategies to building a successful Legal and IP Support Departments.
    Topics to be Covered:

    • Role of Legal and IP Departments
    • Management Strategies
    • “Pains” for the Legal Heads
    • Outsourcing is Not a New Concept
    • Offshoring – Trends & Challenges
    • Strategies to Make Stronger Support Departments
  • 12:45 – 01:45 PM

    Networking Luncheon and Informal Networking with Exhibitors

  • 01:45 – 02:30 PM

    Panel Discussion
    IP Litigation – Strategies to Manage Costs

    • Trademark, Copyright and Patents
    • Trends and Strategies
    • Staffing – Sourcing Domestic and Overseas
    • Technology – The Best Use
    • Cost Management Tools
    • Role of Outsourcing
    • Support Services
    • Role of Law Firms in Managing Multi-Jurisdictional Litigation
  • 02:30 – 03:15 PM

    Panel Discussion
    Drafting International IP Contracts and Agreements

    This session will focus on the many differences in IP laws across different jurisdictions and how these affect international IP agreements. Hear from global IP experts on the legal and commercial issues surrounding international IP agreements, and gain clarity on the inherent litigation risks.
    Topics to be Covered:

    • Contracts and Agreements in IP Services Area
    • IP Laws in Different Jurisdictions
    • Global Scale
    • Legal and Commercial Issues
    • Threats and Challenges
    • Litigation Risks
    • Solutions
  • 03:15 – 03:30 PM

    Networking Tea Break and Informal Networking with Exhibitors

  • 03:30 – 04:15 PM

    Panel Discussion
    Litigation Budgeting and Alternative Fee Arrangements

    Litigation budgets are a concern for many companies. In this session, delegates will learn how to manage a litigation budget, from streamlining the e-discovery process to negotiating fee structures, to taking advantage of highly specialized outsourced providers.
    Topics to be Covered:

    • Budgeting
    • Staffing
    • Leveraging relationships
    • Alternative billing arrangements
    • Outsourcing Patent Prosecution and Litigation Support
    • Leveraging the High Quality and Cost Benefits of Low Cost Countries
    • Ethical Consideration for Billing Arrangements
  • 04:15 – 05:00 PM

    Panel Discussion
    Inside the role of IP in M&A transactions: IP Value Creation in a Global Market

    A greater number of M&A transactions are being driven by IP- related decisions, involving a wide range of IP assets. Today when conducting IP due diligence, companies must take into account a number of factors, such as the purpose of a portfolio, whether it will be used for defensive or offensive means, for cost savings or cost savings or clearing a path.
    Topics to be Covered:

    • Defining “Value” in IP Services
    • Ways to Measure the Value
    • Global Markets
    • Wealth Creation Strategies
    • Role of Patents, Trademarks and Copyrights
    • IP in Mergers and Acquisitions
  • 05:00 PM

    Day One Closing Remarks


Agenda 2


DAY 2 – 18 Sep 2014 – Leveraging Technology for Building and Protecting Your IP Portfolio

  • 09:00 – 09:30 AM

    Registration; Informal Networking with Exhibitors

  • 09:30 – 10:30 AM

    Panel Discussion
    Emerging Trends and Strategies in IP Outsourcing

      • In this session, delegates will gain practical insights into how the world’s leading companies are tackling current legal and commercial IP outsourcing trends and challenges. As law firms look to expand into emerging markets, the IP function must support the wider business, while finding efficiencies and protecting against infringement. This session will answer the following questions:
      • As an IP counsel/law firm partner, how can you lead your organization growth in new markets when you have different IP rule and laws applicable in different location?
      • What operational framework must you have in place to implement a successful IP services outsourcing strategy?
      • IP concerns in negotiating offshore outsourcing arrangements
      • What are the major challenges and opportunities for outsourcing IP legal work
    • Contracting models – Traditional, legal engagement letter or a full blown outsourcing contract
    • How Conflict of Interest handled in case of third Parties association
    • How conflict between contract terms and applicable codes of professional conduct be mediated and resolved.
    • Role and responsibilities of LPO provider for work that needs to be performed in countries where lawyers are not admitted to practice
    • Work which falls under “reserved legal activity” and should be supervised by a licensed attorney in the relevant jurisdiction
  • 10:30 – 11:00 AM

    Networking Tea and Informal Networking with Exhibitors

  • 11:00 – 11:45 AM

    Panel Discussion
    Buyer Conversations: Sourcing IP Services from Third Parties including Law Firms

    This interactive panel discussion of IP Counsel and General Counsel will examine how IP assets are serviced, managed, protected, and leveraged to for global growth.
    Topics to be Covered:

    • Analyzing the Needs of In-house Lawyers
    • Outsourcing to Law Firms
    • Outsourcing to Legal Outsourcing Service (LPO) Providers
    • How to Select the Right Service Providers
    • IP Support Services
    • Lessons Learned
    • Challenges and Solutions
  • 11:45 – 12:30 PM

    Panel Discussion
    In house IP Departments and Law Firms –Managing Relationships

    • Defining the Relationship
    • What ‘Needs’ Do the Law Firms Fulfill?
    • How Does an LPO Add Value to an In House IP Department
    • Case Study
    • Success and Failures
    • Discussions on Future Plans: In-House IP Lawyers Ideas
    • Sourcing Contractual Trained Manpower – In-House Counsel Perspective
  • 12:30 – 01:15 PM

    Panel Discussion
    Choosing Your Brand: The Importance of Trademark Prosecution

    Choosing the right brand for a new product is critically important in an increasingly global marketplace. A trademarked product name can lead to increased consumer recognition and increased profits. Companies may benefit from engaging an LPO specializing in IP to ensure a thorough trademark search is conducted, the corresponding domain names are secured and foreign translations and equivalents are considered when choosing the best brand name for a new product.
    Topics to be Covered:

    • Discussions on Trademark Prosecution
    • Managing Scale
    • Best Strategies
    • Top 10 Rules of Managing Trademark Prosecution
    • Risks and Solutions
    • Sourcing Support from Overseas Locations
  • 01:15 – 02:15 PM

    Networking Luncheon and Informal Networking with Exhibitors

  • 02:15 – 03:00 PM

    Expert Panel Discussion and Q&A
    Choosing Your Brand: The Importance of Trademark Prosecution

    The IP industry is embracing technological innovations as a way to remain competitive by working more efficiently, effectively, and accurately. Learn why law firms and corporate legal departments are evaluating their IT infrastructure and looking to new options – such as cloud-based processes, and legal software applications and LPO models- to leverage technology to its fullest potential.
    Topics to be Covered:

    • Ways to Increase Attorney Productivity
    • Effective Management of Information Technology
    • Leveraging Technology for Results
    • Roadmap to Successful Implementation
    • Proven Relationship between IT and IP Services
    • Focus Areas where IT can Play Significant Role
    • Integral Part to Build Trust
    • Is Cloud Driving the Security of Online Information
    • Overseas Data Management through IT and/or Cloud Computing
  • 03:00 PM

    Day Two Closing Remarks

  • 03:00 – 04:00 PM

    Networking Tea Break and Informal Networking with Exhibitors

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