Global IP Conference and Exhibition, South Africa, 17-18 September 2014
How to Use Intellectual Property Rights to Expand and Protect Your Business Abroad
Understanding your intellectual property (IP) rights is critical to protecting and commercializing your innovation. As global trade becomes a significant factor in business growth and expansion, companies must learn how to export their products to foreign markets. A thorough appreciation of the IP landscape in each target market is essential to strategically place your product or technology in the best position for success. The Global Outsourcing Association for Lawyers (GOAL) invites you to join in-house lawyers and legal departments, compliance officers, law firm partners, outsourcing professionals, and government representatives to discuss many of the common misunderstandings and mistakes that businesses make in attempting to protect and enforce their IP rights both domestically and internationally.